Polling Services for Plan Bay Area 2040

Name Polling Services for Plan Bay Area 2040

MTC seeks public opinion and polling services to obtain statistically valid public reaction data regarding a long-range regional transportation plan, including a potential revenue measure needed to implement the plan. The revenue option to be tested will be determined at a later date, prior to the start of work under this Request for Proposals. A survey instrument would be developed to test public reaction to the funding measure; additionally, the survey instrument would include a customized package of questions for various counties and/or geographic subregions of the Bay Area. The nine counties of the San Francisco Bay Area (Alameda, Contra Costa, Marin, Napa, San Francisco, San Mateo, Santa Clara, Solano and Sonoma counties) comprise the geographical area of interest.

The Consultant will develop a strategic approach and schedule, design a public opinion poll with variations by county and/or subregional areas, prepare a survey instrument, conduct a pretest, conduct a statistically valid public opinion survey, prepare a comprehensive report including analysis and interpretation of public opinion survey results, and present the results to various MTC bodies.

Because a potential regional revenue measure might be submitted to all Bay Area counties for placement on the ballot, MTC is seeking polling data at the county level. MTC is requesting an approach or strategy that will yield an acceptable margin of error for county-specific poll results, and seeks consultant recommendations as to what constitutes an “acceptable” margin of error and the approaches available to achieve it. MTC understands that some polling approaches may yield a higher margin of error in the less-populous as compared to the more-populous counties, and is willing to consider such approaches. At the level of the nine-county Bay Area region, MTC is seeking polling data with a margin of error of approximately 3.00% or lower. The Consultant may recommend a strategy and approach with a higher margin of error, with a discussion of the pros and cons to that higher margin of error, including the degree to which it provides adequate/sufficient data to inform the revenue decision.

**MTC is committed to the participation of Disadvantaged Business Enterprises (DBE’s) and Small Business Enterprises (SBE’s) in MTC contracting opportunities.  MTC encourages Prime Contractors to utilize DBE and SBE subcontractors.  And, DBE and SBE firms are encouraged to submit proposals in response to MTC procurements.**

Due Date and Time: 4:00 p.m. on Wednesday, December 9, 2015

Addendum No. 1 posted on December 1, 2015.

Type RFP
Status Awarded
Due date 12/9/2015

MTC Point of Contact
Ellen Griffin, Project Manager
Metropolitan Transportation Commission
Joseph P. Bort MetroCenter
101 Eighth Street Oakland, CA 94607-4700
Tel: 510/ 817-5854
E-mail: egriffin@mtc.ca.gov

Awarded to Corey, Canapary & Galanis
Awarded amount $144,973.00
Awarded date 1/6/2016

Transportation Consultant
(510) 873-8700 prequalifications@camsys.com
Market research
Transportation Consultant
General Consultant
Service Provider
(415) 397-1200 carolc@ccgresearch.com
Opinion Research, Polling, Focus Groups
(510) 844-0680 sara@emcresearch.com
Qualitative and Quantitative Research and Analysis
General Consultant
(888) 551-0227 karenadams@kdjaprofessionalservices.net